You don't need to understand the language to love this commercial (below) for UNCDF/MicroLead partner NBS Bank's Papufi savings account. NBS Bank became the first bank in Malawi to provide a savings account which is transactional immediately and where the customer is not required to fill out any forms. All account opening information is collected electronically by the sales team in the field.

The Papufi account has resulted in customers demanding other banks enable the opening of accounts in local market areas or customers’ homes, where it is more convenient. By expanding beyond traditional "word of mouth" to promote this product, NBS has also expanded its outreach.

About MicroLead

MicroLead is a UNCDF-managed global initiative challenging regulated FSPs to develop and roll-out deposit services which respond to the rural vacuum of services. With the generous support of the Bill & Melinda Gates Foundation, The MasterCard Foundation and the LIFT Fund in Myanmar, MicroLead works with a variety of FSPs and technical service providers to reach rural markets, particularly women, with demand-driven, responsibly priced products offered via alternative delivery channels such as rural agents, mobile phones, roving agents, point of sales devices and group linkages. This is combined with financial education, so customers not only have access but can effectively use quality services.

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