Harnessing women’s full economic potential in markets brings socio-economic benefits not only to women, but also to their families, communities, societies and the markets themselves. Nevertheless, while there is abundant evidence and sound arguments on how equal opportunities for women in economies could provide dividends for everyone, levelling the playing field for women remains an arduous quest. In South-East Asia, the region projected to be the world’s ninth largest economy and Asia’s fourth largest by 2020, women must still take a backseat in driving the growth of economies.