Expanding financial inclusion to rural women is the backbone of MicroLead’s mission. But how can financial institutions know that the products they design to increase inclusion are actually wanted and needed by target clients?

The Human-centered Design (HCD) process is one method for getting a clear understanding of what clients actually want. At MicroLead’s 2017 Annual Peer Learning Workshop in March in Dar es Salaam, participants attended a workshop and got to practice the fundamentals of human centered design using a rapid-prototyping exercise.

Watch the video below to get a better understanding of the benefits of the process, and be sure to check out this interview with Amos Odero about how his team applied HCD during the workshop.

About MicroLead

MicroLead is a UNCDF-managed global initiative challenging regulated FSPs to develop and roll-out deposit services which respond to the rural vacuum of services. With the generous support of the Bill & Melinda Gates Foundation, The MasterCard Foundation and the LIFT Fund in Myanmar, MicroLead works with a variety of FSPs and technical service providers to reach rural markets, particularly women, with demand-driven, responsibly priced products offered via alternative delivery channels such as rural agents, mobile phones, roving agents, point of sales devices and group linkages. This is combined with financial education, so customers not only have access but can effectively use quality services.

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