84% (31 million) of Uganda’s population lives in a rural area and more than 50% is a low-income earner.
UNCDF MM4P in Uganda provided technical assistance to MTN Uganda to help them design a market strategy with the rural end user in mind. This work resulted in an MM4P-funded quantitative demand-side study carried out by PHB Development to understand saving and lending behavioural patterns in Uganda.
Three months after the launch of MoKash, we asked customers what they think of the product.
