In this video, the team of UNCDF recalls how the field visit helped MicroLead partners learn about the benefits of a Human-Centered Product Development approach.
More on MicroLead - www.uncdf.org/microLead
More on the event - www.dfsgorural.com
More on MicroLead - www.uncdf.org/microLead
More on the event - www.dfsgorural.com
DFS providers need to be market-led, which means placing the customer at the center of product plans, development, marketing and communications, testing, and rollout. Through a market-led approach, customers are provided with solutions that meet their needs, satisfy them and ensure an improved user experience.
Participants from over 20 countries from Asia and Africa participated. Representatives from mobile network operators (Airtel, Etisalat, Lonestar, MTN, Ncell, MTN, Tigo, TNM, Orange etc), financial service providers (AB Bank, ASA, BCEL, BRAC, CARD, CRDB, Equity, ESEVA, Fececam, Fidelity Bank, FINCA, Global IME, Laxmi, MSB, Mwanga, NBS, OIBM, PostBank, SASL, Ugafode, Woccu, etc), and other non-bank providers such as Zoona were invited to share their experience and learn from each other.
