The Business Case for SBDM: Case Study on Fidelity Bank in Ghana
Summary
Fidelity Bank’s decision to mobilize small-balance deposits: a commercial opportunity and social imperative.
From UNCDF MicroLead, this paper is one of a four-part series of case studies which demonstrate the use of the Decision Framework for Small Balance Deposit Mobilization (SBDM).
The SBDM Framework is further elaborated in the foundational paper “Pulling Levers Toward Sustainability”.
