New Case! Taking Human-Centered Design from Theory to Practice
In 2014, UGAFODE, a deposit-taking microfinance institution in Uganda, completed a six-month pilot of its new digital savings channel, AirSave, targeting rural, low-income women.
Facing lackluster results, UGAFODE embarked on a journey to understand the continuing account dormancy and why customer uptake was lower than expected.
Read this new case study from UNCDF MicroLead and explore how UGAFODE used human-centered design to gain a greater understanding of customer pain points and processes, as well as the challenges and opportunities of introducing an agent-based mobile savings product.
And don’t miss UGAFODE’s companion case on mobilizing rural group savings with their GroupSave product here.
About MicroLead
MicroLead is a joint initiative of UNCDF and Mastercard Foundation challenging regulated FSPs to develop and roll-out deposit services which respond to the rural vacuum of services. With additional support of the Bill & Melinda Gates Foundation and the LIFT Fund in Myanmar, MicroLead works with a variety of FSPs and technical service providers to reach rural markets, particularly women, with demand-driven, responsibly priced products offered via alternative delivery channels such as rural agents, mobile phones, roving agents, point of sales devices and group linkages. This is combined with financial education, so customers not only have access but can effectively use quality services.
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