Understanding the Demand for Financial Services in Nepal

This research was an attempt to take a deeper look at people’s experience of existing financial services
and their providers. In addition, it aimed to identify definitive indicators that would help to create
a roadmap for the delivery of effective financial services in Nepal. The research covered 25 districts
spread over five development regions. During the research, the team spoke to 1,019 respondents
and tried to understand their perspectives on existing financial services using six different qualitative
research tools: focus-group discussions, lifecycle analysis, financial sector trend analysis, seasonality
analysis, product attribute ranking and relative preference ranking.