‘SHIFT Dokan’ newsletter is the newest addition of the SHIFT-MDDRM project, and it’s being published in Bangla, as it is targeting mostly micromerchants in their native language.
The main purpose of this newsletter is to inform micromerchants and stakeholders about what is happening in the sector. It gives access to the latest information, for instance, on how can they improve their businesses based on research, and other information about training, workshops, technological advances, inspirational stories etc.
The main feature of this edition is focused on the fairs that took place in the districts of Sherpur and Jamalpur.
Finally, it also provides information about the SHIFT programme and its latest research on Micro Merchant and FMCG, the readers can find key findings and figures.