In developed countries today, and in pockets in developing countries, electronic payments are widely accepted. In most cases, consumers can choose how they make and receive payments, balancing a range of attributes such as convenience, security, speed as well as cost. People often still use cash for small transactions. But they could barely imagine the inconvenience and risk of paying large bills or buying large household items such as furniture, or even a vehicle, in cash. It is all too easy to overlook or underestimate the value that even poor and rural households may attach to the improved security, convenience and privacy electronic payments can bring compared to cash. While cash may seem a benevolent ruler in a land of choice, it can be a tyrant in a place with few or no other options