Retail micro-merchants holds a crucial role in our economy with a contribution of around 12 percent of our GDP and employability of approximately 2 million men and women throughout the entire country. For ensuring sustainable growth of the country, ensuring growth for micro-merchants is very crucial. Introduction of digital technology and capacity development training cannot be a one-stop solution. It requires constant attention from all the market players like FMCG companies, financial service providers, and business leaders for design a holistic solution enabling forward and backward linkage. So, all the stakeholders need to come forward to address the micro-merchants' challenges systematically and build a sustainable solution together.

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