Back in 2017, time was a luxury that Pierrette Folly could barely afford. She had to travel twice a month for several days to the northern part of the country, where all of her suppliers were based, hiding cash in her clothes so that she could pay for the purchases. These travels were eating away her profits.

Then, ALIDé, a microfinance institution, launched a new service that had been developed with MTN and the support of the UN Capital Development Fund (UNCDF) programme MM4P (Mobile Money for the Poor). The Bank2Wallet service allows borrowers to repay their loan by phone, saving time and money for all borrowers who do not need to wait in a queue at ALIDé’s branch every month.

Pierrette’s mobile money account has become a game-changer for her business since it allows her to save time and money. She places order via Whatsapp, pays her suppliers with Mobile Money and with that spends more time in her shop developing her customer base. Her business has now tripled in size and she can’t wait to do more with her mobile money account, like pay her supply bills directly or apply for a loan digitally.