As you leave Kampala and its busy streets, you head into rural Uganda where you exchange small shops and boda-bodas for coffee, maize, goats and chickens. More than 80% of the population lives here, and agriculture and its large cohort of smallholder farmers account for 23% of Uganda’s GDP.
Making financial services more accessible to the unbanked requires making the right evidence-based decisions, monitoring impact and reconsidering earlier decisions. Each step involves data.
Where can this data come from? Meaningful data trails are left by anyone, including low-income people in the least developed countries, as they interact both offline and online. When financial inclusion efforts are carried out through digital financial services, leveraging data analysis can be automated, cheap and fast.