Human Centered Design
Amos Odero, Associate Programme Manager in the MasterCard Foundation’s Financial Inclusion Team, spoke to us about his experience with rapid prototyping at the MicroLead Peer Learning Conference. Here’s what he had to say:
Lao PDR is a greenfield environment when it comes to mobile money. Some mobile banking initiatives have been implemented, but there are no mobile money wallets as such – yet! UNCDF has been supporting Star Telecom (Unitel), a mobile network operator in its efforts to launch the first ever mobile money wallet in the country.
Human Centered Design (HCD) is providing South Pacific financial service providers with new motivation and tools to tackle the problems that have frustrated their initial attempts at mass market finance.
Understanding your customer is the key to any successful marketing venture. However, too often, products are designed with little knowledge of end users. In this blog post, we describe how human-centered design and iterative testing can support DFS providers in their efforts to improve customer experience and develop products and services that are aligned with customers’ needs.
There has been a lot of “buzz” in the past five years around how human-centered design (HCD) and customer centricity can make digital finance more inclusive.
This blog post is the first of a series dedicated to the lessons UNCDF MM4P learned in applying HCD methods introduced by Tillman Bruett in this previous post.
Since the introduction of mobile money in Uganda in 2009, the country has not gone beyond basic mobile products like airtime top-ups and bill payments, which offer little incentive for continued usage and new subscriber uptake. That should not be the case anymore: Mobile Telephone Networks (MTN) is pushing Uganda into a new era with a more advanced and unprecedented mobile savings and loan product to be launched this month.