We’re talking client segmentation with Anastasia Mirzoyants, Head of Knowledge and Learning, and Paul Ekuru, Producer-Kenya, of Well Told Story. Well Told Story produces the Shujaaz brand, an Emmy Award winning youth communications platform, reaching millions of young people across East Africa with a mix of media delivered across multiple channels. Its mission is to engage young people to change their lives for the better.
Amos Odero, Associate Programme Manager in the MasterCard Foundation’s Financial Inclusion Team, spoke to us about his experience with rapid prototyping at the MicroLead Peer Learning Conference. Here’s what he had to say:
We interviewed Prabhat Labh, who’s been The MasterCard Foundation representative to MicroLead for the last four years. Our interview template is a modified Proust Questionnaire (with apologies to Vanity Fair and Proust).
What is your idea of perfect happiness?
My most blissful moments are spending time with my family – my daughter, wife, siblings – and you talk and chat and eat and worry about nothing.
What is your greatest fear?
In a few short weeks, MicroLead will introduce its third digital finance toolkit: Leverage an Existing Agent Network. The toolkit is part of MicroLead and The MasterCard Foundation’s series, “How to Succeed in Your Digital Journey: A Series of Toolkits for Financial Service Providers.” It follows the toolkits, Use Mobile as a Tool and Be an Agent. All the toolkits are available in French and English.
PHB Academy is supporting UNCDF’s MicroLead in releasing a series of Toolkits for Financial Service Providers to succeed in their Digital Journey, with a focus on Financial Institutions in particular. These toolkits capitalize on and complement existing research, publications and documentation and have been developed based on MicroLead and PHB’s experience with over 100 digital financial service implementations.
WHY MicroLead? Over two billion adults still do not have access to financial services. These unbanked populations consist predominantly of women (1.1 billion), and those living in remote rural areas. Impact studies1 consistently show positive economic outcomes for women with access to savings, including increased productivity of rural women, expanded profits, increased investment in their businesses, and expand legal control over their own funds.
Becoming an agent is one of the simpler methods FSPs and MFIs can utilize to enter the digital finance arena. In this model, the FSP acts as an agent for a DFS provider (often an MNO) and offers the provider’s products and services through the FSP’s own branch network.
Learn if becoming an agent is right for your FSP or MFI with this step-by-step guide. Be an Agent,is DFS Toolkit #2 in the MicroLead Series: How to Succeed in Your Digital Journey.