Creating Markets
LINKING PEOPLE
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The MAP diagnostic looks to understand
the market demand based on income,
economic activity, and usage of financial services within countries
About Making Access Possible
The MAP diagnostic approach – a result of the programme’s unique analytical framework – looks to build a picture of market demand based on household and individual income, economic activity, and current usage of financial services within a diverse array of countries and local contexts.
In this way, the MAP programme hopes to achieve the following objectives:
Encourage providers of financial services to deliver products and services to those segments of the population that are currently underserved.
Enable policymakers and regulators to understand current policies and regulations that are inhibiting market growth and to develop a strategic vision on financial inclusion and the possible delivery modalities.
MAP and the SDGs
The MAP diagnostic approach – a result of the programme’s unique analytical framework – looks to build a picture of market demand based on household and individual income, economic activity, and current usage of financial services within a diverse array of countries and local contexts.
By strengthening how finance works for poor people at the household, small enterprise, and local infrastructure levels, UNCDF contributes to SDG 1 on eradicating poverty and SDG 17 on the means of implementation. By identifying those market segments where innovative financing models can have transformational impact in helping to reach the last mile and address exclusion and inequalities of access, UNCDF contributes to a number of different SDGs.
In Focus
- Decoding the customer: First impressions from a more granular approach to client typology
- Depth Sounding: Shifting measurement away from a one-dimensional view of financial inclusion
- Homefield advantage: Learning from the popularity of local financial services providers
- Lost in the mail: Why bank account access is not translating into usage
- The king is (not) dead: Why digital payments are not replacing cash
- Mapping the DNA: Using consumer insights to unlock the potential of financial inclusion
MAP by the Numbers (2017)
18
Diagnostics (nationally
representative datasets)
6
Policy Papers
based on FinScope data
$394,866
in cross-border transfers
through MAP in Lesotho
Key Statistics
43%
of people use informal
access to financial services
83%
of people financially
included in ASEAN (Association of Southeast Asian Nations)
61%
of people financially
included in West Africa
60%
of people financially
included in SADC (Southern African Development Community)
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